-idea it makes you the ideal family man
-lasts for generations - worth the investment
-something to hand down to his son - has significant value
Four theorists we can call on when exploring narrative in media products:
-Todorov – Equilibrium
-Propp – Familiar character types
-Barthes – Enigma and action codes
-Levi-Strauss – Binary opposition
How are representations of masculinity shaped by cultural and historical contexts?
Your answers should refer to the Patek Phillipe advert (Figure 1 – published 2014) and your Close Study Product, the Score hair cream advert (Figure 2 – published 1967).
-The representation of men in these adverts are a basic stereotype of them - men are meant to be seen as a good looking, attractive and strong.
-In Patek Philips watch advert it shows how a man is meant to look after the son and make him look like he is the dominant want
-shows a man providing the family with something while the women isn't not even represented in the advert - idea that if you purchase the product all problems are solved - dont even need wife/mother figure
-Score hair cream advert it shows that the man is over looking the women showing his dominance. -The low angle shot shows that the women are below that men.
The advert is there to attract men into buy something that degrades women
Narrative in advertising: Jonah Sachs
-Todorov – Equilibrium
-Propp – Familiar character types
-Barthes – Enigma and action codes
-Levi-Strauss – Binary opposition
How are representations of masculinity shaped by cultural and historical contexts?
Your answers should refer to the Patek Phillipe advert (Figure 1 – published 2014) and your Close Study Product, the Score hair cream advert (Figure 2 – published 1967).
-The representation of men in these adverts are a basic stereotype of them - men are meant to be seen as a good looking, attractive and strong.
-In Patek Philips watch advert it shows how a man is meant to look after the son and make him look like he is the dominant want
-shows a man providing the family with something while the women isn't not even represented in the advert - idea that if you purchase the product all problems are solved - dont even need wife/mother figure
-Score hair cream advert it shows that the man is over looking the women showing his dominance. -The low angle shot shows that the women are below that men.
The advert is there to attract men into buy something that degrades women
American writer Jonah Sachs has highlighted the importance of storytelling in advertising and marketing:
“The story wars are all around us. They are the struggle to be heard in a world of media noise and clamour. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviour – great stories.”
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