Who are you? - we are all involved in constructing an image to communicate our identity, there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be.
I think, therefore I am - In the past our identity was based around factors such as class, religion, gender and the predetermined roles - we were part of a number of collectives and self-image was based on the success we had at meeting the expectations.
The rise of the individual - In the 20th century, people began defining themselves as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’, they were empowered by being encouraged to ‘be themselves’.
From citizen to consumer - The consumer boom was based on convincing people that it was no longer enough simply to buy what you needed to survive, it was about creating desires.
Branding and lifestyle - Branding is the association of a ‘personality’ with a product, for example advertisers sell the personality rather than the product, so that people will choose products that match their own self-image.
Who will we be? - Consumers have control over the way they represent themselves across different social networking sites.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
i agree as in todays society people are more interested at the way something looks or appears rather than the quality or contents of something. People typically prioritise the exterior rather than what something actually represents.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
This theory explores the idea of hyperreality which is when the media creates and idealised representation of reality which causes us to feel bad when our own lives dont match up to the fake reality that is portrayed across different platforms.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
No, because although i use different social media platforms i dont often post anything myself but when i do it is a fairly accurate representation of myself.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I think it is an effective way for brands to advertise and sell their products and also benefits the consumer as it offers them something that they will like, however can be an invasion of privacy as some people may not be comfortable with their data to be so easily accessed.
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