1) Media consumption audit
2) Language: Reading an image - advert analyses
3) Reception theory
4) Semiotics: icons, indexes and symbols
5) Genre: Factsheets and genre study questions
6) Narrative: Factsheet questions
7) Audience: classification - psychographics presentation
8) October assessment learner response
9) Audience theory 1 Uses and gratifications
10) Audience theory 2
11) Audience theory: Media Effects factsheet
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Advertising assessment: Learner response
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